Our Approach

ETAL tells a story through concepts and designs inspired by the human condition, and focuses on creating multifunctional clothing that is socially and environmentally conscious.

ETAL’s approach to fashion is based on the same principles of the Slow Movement and Slow Fashion the alternative to fast fashion.

The Slow Movement

The Slow philosophy...it’s about seeking to do everything at the right speed... Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to parenting.

— Carl Honoré, author of In Praise of Slow

What is Slow Fashion?

To make it nice and simple: it’s the alternative to fast fashion.

The 3 Principles of Slow Fashion and how we implement them:

Good

What does this really mean for you, the industry, and the planet?

- Using mindfully sourced and produced materials to create long-lasting pieces
- Creating timeless and multifunctional designs that look good now and later
- Spreading awareness about this and other topics to reach the mainstream

Clean

We like to do things the right way and don't cut corners.

- Using organic, bio-based, or traceable materials
- Producing in Poland, using recycled shipping boxes, and not using any plastic bags to ship orders reduces our carbon footprint
- Working with a local production agency to constantly improve our sustainability and transparency processes

Fair

We’re tired of seeing good ideas and good people get the short end of the stick.
It's time to change that.

- Producing in the EU to ensure manufacturers and suppliers are held accountable
- Working with small businesses to support our local businesses and community
- Fairly pricing our products in relation to our costs

Why does it matter to us?

We need to lead by the power of our example.

During the inception of ETAL, we came across the concept of Slow Fashion and realized we already integrated almost all of the principles in our own lives so it was only natural to integrate them here. We want to pursue a goal for the greater good and leave the world better than we found it.

Producing awesome products in accordance to the slow fashion principles is our way of achieving a cleaner, fairer, and better Earth. It's that simple.

What part can you play?

Whether buying from us, another brand, or elsewhere, we still hold ourselves responsible for helping spread awareness for Slow Fashion.

- Buying clothing made with organic, bio-based, or recycled fabrics

- Investing in quality pieces that will last longer and transcend trends

- Buying fewer clothes, less often

- Opposing and boycotting mass-produced fast fashion

- Choosing to support smaller businesses, fair trade and locally-made clothes

- Buying secondhand/vintage clothing or donating unwanted pieces

Our Approach

ETAL tells a story through concepts and designs inspired by the human condition, and focuses on creating multifunctional clothing that is socially and environmentally conscious.

ETAL’s approach to fashion is based on the same principles of the Slow Movement and Slow Fashion the alternative to fast fashion.

The Slow Movement

The Slow philosophy...it’s about seeking to do everything at the right speed... Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to parenting.

— Carl Honoré, author of In Praise of Slow

What is Slow Fashion?

To make it nice and simple:
it’s the alternative to fast fashion.

The 3 Principles of Slow Fashion and how we implement them:

Good

What does this really mean for you, the industry, and the planet?

- Using mindfully sourced and produced materials to create long-lasting pieces
- Creating timeless and multifunctional designs that look good now and later
- Spreading awareness about this and other topics to reach the mainstream

Clean

We like to do things the right way and don't cut corners.

- Using organic, bio-based, or traceable materials
- Producing in Poland, using recycled shipping boxes, and not using any plastic bags to ship orders reduces our carbon footprint
- Working with a local production agency to constantly improve our sustainability and transparency processes

Fair

We’re tired of seeing good ideas and good people get the short end of the stick.
It's time to change that.

- Producing in the EU to ensure manufacturers and suppliers are held accountable
- Working with small businesses to support our local businesses and community
- Fairly pricing our products in relation to our costs

Why does it matter to us?

We want to lead by the power of our example.

During the inception of ETAL, we came across the concept of Slow Fashion and realized we already integrated most of the principles in our own lives so it was only natural to fully integrate them here.

Our goal: we want to leave a positive impact and leave the world better than we found it. Producing awesome products in accordance to the slow fashion principles is our way of achieving a cleaner, fairer, and better Earth. It's that simple.

What part can you play?

Whether buying from us, another brand, or elsewhere, we still hold ourselves responsible for helping spread awareness for Slow Fashion.

- Buying clothing made with organic, bio-based, or recycled fabrics

- Investing in quality pieces that will last longer and transcend trends

- Buying fewer clothes, less often

- Opposing and boycotting mass-produced fast fashion

- Choosing to support smaller businesses, fair trade and locally-made clothes

- Buying secondhand/vintage clothing or donating unwanted pieces


What is the Slow Movement?


The Slow philosophy...it’s about seeking to do everything at the right speed... Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to parenting.

— Carl Honoré, author of In Praise of Slow




What is Slow Fashion?

How do we implement it?

Based on the same principles of the slow food movement, it’s the alternative to fast fashion.

The 3 Principles of Slow Fashion:

Good

What does this really mean for you, the industry, and the planet?

- Creating unique and original designs
- Using high-quality materials to produce high-quality pieces

- Bringing awareness to the human condition in collection topics and designs

Clean

It’s easy to cut corners to get ahead, but at what cost? After all, there’s only one Earth.

-  Sourcing organic, bio-based, or traceable materials
- Producing in Poland and using recycled shipping boxes to reduce our carbon footprint
- Partnering with a local production agency to improve our sustainability and transparency processes

Fair

We’re tired of seeing good ideas and good people get the short end of the stick.
Time to change that.

- Producing in the EU to ensure manufacturers and suppliers are held accountable
- Working with small businesses to support our local community
- We sell direct-to-consumer, less markup leads to fairer pricing and the best customer experience possible





Why does it matter to us?



During the inception of ETAL, we came across the concept of Slow Fashion and realized we already integrated most of the principles in our own lives so it was only natural to integrate them here. We want to pursue a goal for the greater good and leave the Earth better than we found it.

Producing awesome clothing in accordance to the slow fashion principles is our way of achieving a cleaner, fairer, and better Earth. It's that simple.





What part can you play?

Whether buying from us, another brand, or elsewhere, we still hold ourselves responsible to help spread awareness for Slow Fashion.


- Buying clothing made with organic, bio-based, or recycled fabrics

- Investing in quality pieces that will last longer and transcend trends

- Buying fewer clothes, less often

- Opposing and boycotting mass-produced fast fashion

- Choosing to support smaller businesses, fair trade and locally-made clothes

- Buying secondhand/vintage clothing or donating unwanted pieces

What is the Slow Movement?


The Slow philosophy...it’s about seeking to do everything at the right speed... Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to parenting.

— Carl Honoré, author of In Praise of Slow


What is Slow Fashion?

How do we implement it?


Based on the same principles of the slow food movement, it’s the alternative to fast fashion.

The 3 Principles of Slow Fashion:

Good

What does this really mean for you,
the industry, and the planet?

- Creating unique and original designs
- Using high-quality materials to produce high-quality pieces

- Bringing awareness to the human condition in collection topics and designs

Clean

It’s easy to cut corners to get ahead, but at what cost? After all, there’s only one Earth.

-  Sourcing organic, bio-based, or traceable materials
- Producing in Poland and using recycled shipping boxes to reduce our carbon footprint
- Partnering with a local production agency to improve our sustainability and transparency processes

Fair

We’re tired of seeing good ideas and good people get the short end of the stick.
Time to change that.

- Producing in the EU to ensure manufacturers and suppliers are held accountable
- Working with small businesses to support our local community
- We sell direct-to-consumer, less markup leads to fairer pricing and the best customer experience possible


Why does it matter to us?


During the inception of ETAL, we came across the concept of Slow Fashion and realized we already integrated most of the principles in our own lives so it was only natural to integrate them here. We want to pursue a goal for the greater good and leave the Earth better than we found it.

Producing awesome clothing in accordance to the slow fashion principles is our way of achieving a cleaner, fairer, and better Earth. It's that simple.


What part can you play?

Whether buying from us, another brand, or elsewhere, we still hold ourselves responsible to help spread awareness for Slow Fashion.


- Buying clothing made with organic, bio-based, or recycled fabrics

- Investing in quality pieces that will last longer and transcend trends

- Buying fewer clothes, less often

- Opposing and boycotting mass-produced fast fashion

- Choosing to support smaller businesses, fair trade and locally-made clothes

- Buying secondhand/vintage clothing or donating unwanted pieces